Whatever sales process you subscribe to a practice the presentation is a crucial part of it. At some point you have to make your presentation; put on the dog-and-pony show and let the prospect see what you’ve been building suspense and value around.
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| Tips To Improve Your Presentation |
The problem is if you’re presentation skills are poor, you’ve created this huge build up for an even larger let down. You’ve gotten all dressed up and gone nowhere.
What do you do? Here are a few tips to improve your sales presentation
Record it: Yes, audio and video. Get as real a recording as possible—even if you have to get another salesperson or a manager to play along. Have them give you the same objections you’d normally hear. Have them interrupt you, drift off and do all the things a normal prospect would do. Now watch closely. How well do you handle each? Be honest. Get their critique and yours. This is a great way to see what you are really doing and not what you think you’re doing.
