In order to stay at the top of your sales game, you must always be working your sales muscles. They are certainly in the category of “move ‘em or lose ‘em”—it’s not like riding a bicycle.
![]() |
Flexing Your Sales Muscle |
To be great at prospecting, you must prospect. To lead your team or your industry in referrals, you must ask for referrals. If you’re going to improve at asking for the sale, you have to ask for it. Your sales “muscles” can atrophy from non-use.